Startup Gate listing
Zurqa
Connecting People and Products
Giza, Egypt
Startup data provided by Startup Egypt and Startup Gate.
Information is supplied by Startup Gate and is not an FRA endorsement.
Overview
Description
Zurqa is an Egyptian software company that connects the physical product in a consumer's hand to everything the brand wants to tell them, or learn from them, in that moment. The problem: packaging is the one touch point a brand shares with every single customer, and it is static. It runs out of space, cannot be changed after printing, cannot speak the customer's language, and sends no data back. In Egypt, prices change three to five times a year, so a printed price is wrong within months and retailers sell above it. Our flagship product, Prodentity, is a multi-tenant B2B subscription SaaS platform for consumer brands. One QR code, printed inside packaging artwork the brand already pays for, opens a branded product page the brand updates in real time: ingredients and allergens, current price, promotions, how-to video, recycling guidance, buy links, and any language. No app to install, no reprint. Because the code rides inside existing artwork, marginal cost per unit is effectively zero. In return the brand gets scan analytics and, for the first time, consented first-party consumer data from the shelf. https://prodentity.com
About
Zurqa builds Prodentity: a SaaS platform turning printed packaging into a live channel. One QR code opens a branded product page brands update in real time, plus scan analytics and consented first-party data. Working with Big brands like Juhayna. GS1 Digital Link ready, CIRPASS-2 (EU) member.
Company
- Stage
- Scaling
- Funding stage
- Bootstrapped
- Founded
- 1 Jan 2024
- Listed on
- 28 Jul 2026
- Last updated
- 20 Oct 2026
- Team size
- 1-10 employees
- Incorporation country
- Egypt
- Incorporation status
- Llc
- City
- Giza
- Public listing
- Yes
- Profile completeness
- Marked complete
Sectors & impact
- Industry
- B2B SaaS
Sectors
- B2B SaaS
SDGs
- SDG 9
- SDG 12
Business
- Business model
- B2B
- Target market
- FMCG brands from Enterprise level to small businesses
- Customer validation
- Paying customers
- Currency
- USD
Target markets
- Global
Support sought
Not seeking investmentSeeking mentorship
Mentorship needs
- Marketing
- Growth
- Business development
Links
Startup data
Exact field names and values as supplied by Startup Gate. “Not provided” means this public profile did not include a value.
- id
- 52de7caf-ffa6-4cc5-b5b2-17a1c6b7e5fd
- slug
- zurqa
- startup_name
- Zurqa
- name
- Zurqa
- tagline
- Connecting People and Products
- description
- Zurqa is an Egyptian software company that connects the physical product in a consumer's hand to everything the brand wants to tell them, or learn from them, in that moment. The problem: packaging is the one touch point a brand shares with every single customer, and it is static. It runs out of space, cannot be changed after printing, cannot speak the customer's language, and sends no data back. In Egypt, prices change three to five times a year, so a printed price is wrong within months and retailers sell above it. Our flagship product, Prodentity, is a multi-tenant B2B subscription SaaS platform for consumer brands. One QR code, printed inside packaging artwork the brand already pays for, opens a branded product page the brand updates in real time: ingredients and allergens, current price, promotions, how-to video, recycling guidance, buy links, and any language. No app to install, no reprint. Because the code rides inside existing artwork, marginal cost per unit is effectively zero. In return the brand gets scan analytics and, for the first time, consented first-party consumer data from the shelf. https://prodentity.com
- bio
- Zurqa builds Prodentity: a SaaS platform turning printed packaging into a live channel. One QR code opens a branded product page brands update in real time, plus scan analytics and consented first-party data. Working with Big brands like Juhayna. GS1 Digital Link ready, CIRPASS-2 (EU) member.
- logo_url
- https://startup-gate.net/api/files/7c29e4e2-7b1c-4e89-8dbd-e6a7355c420f.png
- industry
- b2b_saas
- sub_industry
- Not provided
- sectors
- ["b2b_saas"]
- startup_stage
- scaling
- funding_stage
- bootstrapped
- founding_date
- 2024-01-01
- incorporation_country
- Egypt
- incorporation_status
- llc
- city
- Giza
- team_size
- 1-10 employees
- sdg_goals
- ["sdg-9","sdg-12"]
- revenue_model
- Not provided
- business_model
- b2b
- target_market
- FMCG brands from Enterprise level to small businesses
- target_markets
- ["global"]
- customer_validation_status
- paying_customers
- default_currency
- USD
- seeking_investment
- false
- seeking_mentorship
- true
- mentorship_needs
- ["marketing","growth","business_development"]
- mentorship_language
- Not provided
- preferred_investor_types
- []
- website
- https://zurqatech.com
- linkedin_url
- https://www.linkedin.com/company/zurqa-tech
- twitter_url
- Not provided
- facebook_url
- Not provided
- instagram_url
- Not provided
- youtube_url
- Not provided
- pitch_deck_url
- Not provided
- demo_video_url
- Not provided
- is_public
- true
- is_profile_complete
- true
- created_at
- 2026-07-28T10:18:24.197Z
- updated_at
- 2026-10-20T06:03:24.576Z
Startup data provided by Startup Egypt and Startup Gate.
Values are formatted for reading without assigning unconfirmed meanings to stored codes. Profile-completion status is supplied by Startup Gate and is not a verification or endorsement.